AYI 10 - Guest Craig Severinsen. On this episode Craig tells how he left his corporate job to pursue a career in helping entrepreneurs to get more clients for their businesses. Craig gives tips on how to use social media direct outreach as a way to keep a consistent flow of clients coming into your business. He also gives advice on how to charge according to your needs and goals.
In this episode you'll learn:
Timestamp:
1:15 - Craig's Origin Story
4:12 - Making the transition
5:10 - Learned the skill he now teaches others
5:56 - Social Media Direct Outreach (SMeDO)
7:25 - Smart businesses do this
8:25 - Facebook and LinkedIn
9:40 - The right way to network with people
11:55 - Stop undervaluing yourself
12:40 - Wide vs. Deep
14:55 - How to figure out what you should be charging
17:50 - Value-based pricing
19:15 - Frame your service around the results you get
22:40 - Pricing is subjective
24:04 - 90-day intensive
24:40 - Where to find Craig
Craig Severinsen
Email: craig@brightworkspr.com
Facebook: https://www.facebook.com/craig.severinsen.9
Linkedin: https://www.linkedin.com/in/craigseverinsen/
Susan Leonardson
Email:hi@susanleonardson.com
Website: https://www.susanleonardson.com/discover
Facebook: https://www.facebook.com/susleonardson
Facebook Page: https://www.facebook.com/sleonardson/